Essays about: "case study on globalization of IKEA"

Showing result 1 - 5 of 13 essays containing the words case study on globalization of IKEA.

1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

3. 2. The Swedish path to retail expansion : a multiple case study of swedish retailers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Bianca Bernhardsson; Max Klamkin; Albin Lindsjö; [2019]
   Keywords : International market selection; Internationalization; Globalization; Corruption; Risk; Entry Modes;

   Abstract : The purpose of this thesis is to study Swedish retailers in order to find out which factors are the most crucial and influencing when it comes to international market selection. We as authors could find studies about international market selection, but not a single one regarding why Swedish MNEs choose to enter certain markets. READ MORE

4. 3. Understanding the Management Control System Used by Hybrid Companies : A Case Study of IKEA and MIO.

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Laury Chaussée; Marine Foray; [2018]
   Keywords : Hybrid companies; management control; Porter theory; pure strategy; tight control; furniture industry; IKEA; MIO;

   Abstract : Due to the globalization, companies have to review their strategy permanently. In the same way, they need to choose the right management control system which will be in line with their strategy. Recent research has been made and it was highlighted that new strategies have been created to face up to the globalization and stay competitive. READ MORE

5. 4. Cost-based model for international logistics : case-study with IKEA Industry’s supply chain in Russia

   University essay from SLU/Dept. of Forest Products

   Author : Fredrik Jönsson; [2017]
   Keywords : Forest companies; IKEA Industry; International logistics; International supply chains; Logistics costs; Mapping; Russia forest sector; Sourcing; Supply chain management; Supply chain performance; IKEA Industri; Internationell logistik; Internationella värdekedjor; Kartläggning; Logistikkostnader; Optimering av värdekedjor; Rysk skogssektor; Skogsföretag; Värdekedjans prestation;

   Abstract : The global market is constantly changing, which implies that successful companies incessantly need to respond to new conditions of how they operate. One strong trend changing the structure of the market is globalization, making the business arena wider with intensified investments and trade across borders. READ MORE

6. 5. Wooden products supply chain to India : a study on glue board planks and finished products

   University essay from SLU/Dept. of Forest Products

   Author : Carl Emil Sjögren; [2017]
   Keywords : activity based costing model; emerging markets; furniture; global; IKEA; international; management; risk; material;

   Abstract : We live in a global world with companies that operate in different countries and continents. This globalization creates great opportunities for companies to reach new markets, but also lead to increased competition. This competition makes it essential for companies to constantly work with costs. READ MORE