Essays about: "case study on pricing strategies"

Showing result 1 - 5 of 49 essays containing the words case study on pricing strategies.

  1. 1. Digitalization and Electrification´s Transformational Impact on the Automotive Mobility Industry - A multiple case study on the Swedish automotive mobility industry facing changing business models, challenges, and future opportunities

    University essay from Göteborgs universitet/Graduate School

    Author : Max Guron; [2023-07-19]
    Keywords : Digitalization; Electrification; Business model; Business model framework; Business model innovation; Technological Change; Industrial Change; Disruptive technology; Automotive Mobility; Automotive Industry; Mobility services; Car-sharing; Automotive manufacturers; Car-sharing providers; ride-hailing providers;

    Abstract : The automotive mobility industry, including car manufactures, car-sharing, and ride-hailing companies, is experiencing technological change through electrification and digitalization. These two trends can potentially disrupt the whole industry through, i.e. READ MORE

  3. 2. The Influence of Pricing Strategy on the Growth of SMEs : A Case Study in Liberia

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Dewah Netta Jackson; Ohabuike Joshua Ajuro; [2023]
    Keywords : Pricing; Influencing of pricing strategy; SMEs growth; Liberia;

    Abstract : Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. READ MORE

  4. 3. Cannibalization of Renewable Energy in Spain: Market Implications and Mitigation Strategies through CArbon Pricing and Gurarantess of Origin

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Fredrik Lannhard; [2023]
    Keywords : Cannibalization; Renewable energy; Marginal pricing; Day-ahead markets; Spain; Electricity market simulation; Carbon pricing; Guarantees of origin.; Kannibalisering; Förnybar energi; Marginalprissättning; Spotmarknader; Spanien; Elmarknadssimulering; Koldioxidprissättning; Ursprungsgarantier.;

    Abstract : Renewable cannibalization refers to the phenomenon where the increasing penetration of zeromarginal cost renewable energy sources, such as solar and wind power, leads to a decline in their market value. By extension, this threatens to reduce investment incentives in wind and solar. READ MORE

  5. 4. A cost-benefit analysis of electrification of LCVs : A Study-Case in the City of Curitiba, Brazil

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Rodrigo Fernandes; [2023]
    Keywords : ;

    Abstract : This thesis addresses the urgent global imperative of achieving carbon neutrality, with a specific focus on the relationship of environmental and economic concerns within urban freight transportation. The primary objective is to provide valuable insights and support to freight companies in Curitiba, Brazil, as they embark on a transition towards sustainable and eco-friendly mobility solutions. READ MORE

  6. 5. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE