Essays about: "case study on starbucks"
Found 5 essays containing the words case study on starbucks.
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1. Sustainability-centered business model innovation:Learning from and insights into how sustainability has affected the business models of Nespresso and Starbucks.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : ABSTRACT Title: Sustainability-centred business model innovation: Learnings from and insights into how sustainability has affected the business models of Nespresso and Starbucks. Seminar Date: 31st May 2017. Course: BUSN09: Degree Project in Strategic Management. READ MORE
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2. Brand Hostage - How NGOs achieve their Strategic Goals on a Reputational Battlefield
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of the study is to explore the phenomenon of brand hostage, with the aim to develop a framework and a definition for a deeper understanding of its modus operandi. Relevance: Over the past two decades, disruptive and successful NGO campaigns have increasingly targeted corporations, which makes the topic a major concern for managers. READ MORE
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3. The Next Frontier of Corporate Social Responsibility: Discovering Consumer Expectations
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Corporate Social Responsibility (CSR) is a broad area of management study and practice that has become increasingly important for business practitioners and academics alike. While the majority of authors who have written on the subject, including ourselves, are proponents of CSR in general, there is an emerging viewpoint that it is simply not enough for corporations to singlehandedly address CSR thus it is important that others, such has NGOs and Consumers, play a defined role in CSR as well. READ MORE
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4. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.
University essay from Karlstads universitet/Avdelningen för företagsekonomiAbstract : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. READ MORE
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5. Values drive value when creating sustainable service business : A study of a medium-sized values-driven company: Löfbergs Lila
University essay from Fakulteten för ekonomi, kommunikation och ITAbstract : This Master thesis investigates how values can drive value when creating sustainable business.Concepts like Corporate Social Responsibility (CSR) and Sustainable Development (SD) has in the last years become more and more accepted and therefore practiced in the business world. READ MORE