Essays about: "case study pr"

Showing result 1 - 5 of 32 essays containing the words case study pr.

1. 1. International tech companies in the Swedish media landscape – Bound for success? : A case study about what can affect international tech companies’ success when establishing a presence in the Swedish media landscape

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Maha Hafidh; [2023]
   Keywords : Public relations; journalism; media landscapes; international public relations; Omvärldsrelationer; journalistik; medielandskap; internationell PR;

   Abstract : Denna fallstudie presenterar forskning om vad som kan påverka framgången för internationella teknikföretag när det kommer till att etablera sig i det svenska medielandskapet. Sverige ses som ett nav för innovation och med globalisering samt framväxten av kommunikationsteknologier kan företag bedriva sin verksamhet på andra marknader än deras ursprung, vilket gör det viktigt att förstå vad som kan påverka framgången med att etablera sig i det svenska medielandskapet när man genomför kommunikationsinsatser. READ MORE

3. 2. Exploitation of migrant workers in agriculture and public interventions to protect social rights : A case study of the Su.Pr.Eme. and P.I.U.Su.Pr.Eme. projects in Apulia region

   University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

   Author : Carlo Bettini; [2023]
   Keywords : Social interventions; public policy; evaluation; migration; Italy; Caporalato;

   Abstract : This thesis investigates the issue of vulnerable migrant employment and public policies in the Apulia region of southern Italy, with a focus on the EU-funded projects P.I.U. Su. READ MORE

4. 3. Crisis of representation and the opportunity for change: A case study of women’s representation in Chile between 2015-2022

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Albin Lundholm; [2023]
   Keywords : Chile; constitution; women’s representation; gender quotas; institutional trust.; Law and Political Science;

   Abstract : This thesis is a descriptive case study of the institutional measures to improve women’s representation in Chile between 2015 and 2022. Women in Chile have historically been underrepresented because of two institutions introduced by former dictator Pinochet: the 1980 constitution and the binomial electoral system. READ MORE

5. 4. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Alice Goret; Erik Lifvergren; [2022]
   Keywords : Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

   Abstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE

6. 5. BNPL Probability of Default Modeling Including Macroeconomic Factors: A Supervised Learning Approach

   University essay from KTH/Matematisk statistik

   Author : Patrik Hardin; Robert Ingre; [2021]
   Keywords : Buy Now Pay Later; IFRS 9; Probability of Default; Expected Credit Loss; Macroeconomic factors; Machine Learning; Artificial Neural Network; XGBoost;

   Abstract : In recent years, the Buy Now Pay Later (BNPL) consumer credit industry associated with e-commerce has been rapidly emerging as an alternative to credit cards and traditional consumer credit products. In parallel, the regulation IFRS 9 was introduced in 2018 requiring creditors to become more proactive in forecasting their Expected Credit Losses and include the impact of macroeconomic factors. READ MORE