Essays about: "catalin ivan"

Found 1 essay containing the words catalin ivan.

  1. 1. Chinese Consumer Attitudes towards the Electric Vehicle

    University essay from Företagsekonomi

    Author : Catalin Ivan; Alexander Penev; [2011]
    Keywords : China; consumer attitudes; Electric Vehicle; behavior; acceptance;

    Abstract : The aim of this study is to find coherence between the theory of consumers‟ attitudes and the challenge of product acceptance. The relationship between consumer attitudes and product acceptance will be explored using the example of the Electric Vehicle (EV), an innovative and much debated product, in China. READ MORE