Essays about: "cdms"

Found 1 essay containing the word cdms.

  1. 1. Examining the Applicability of the Consumer Style Inventory in a Swedish Context : A Qualitative Exploration of Male Generation Y Students on Fashion Wear

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Agnes Andersson; Caroline Ingfors; Erica Hallberg; [2016]
    Keywords : Consumer Decision-Making Styles; CDMS; Consumer Behavior; Decision-Making Styles; Consumer Style Inventory; CSI; Eight Factor Model; Fashion Wear; Generation Y; Students; Swedish Men;

    Abstract : Introduction: Several frameworks have been developed in order to understand cross-cultural consumer behavior and consumer decision-making processes. The most prominent and widely used framework within the field was developed by Sproles and Kendall in 1986. READ MORE