Essays about: "celebrity branding"

Showing result 1 - 5 of 10 essays containing the words celebrity branding.

1. 1. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

   University essay from Göteborgs universitet/Graduate School

   Author : Olle Ahlberg; Adam Palm; [2023-07-03]
   Keywords : Personal brands; brand equity; sports marketing; track and field;

   Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

3. 2. Can celebrity endorser characteristics impact brand loyalty? : An explanatory study on celebrity endorsers’ characteristics with brand loyalty

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ratchaneekorn Dewar; Khaliun Davaakhuu; [2022]
   Keywords : Celebrity endorsers’ characteristics; the trustworthiness of celebrity endorsers; the attractiveness of celebrity endorsers; the expertise of celebrity endorsers; brand loyalty.;

   Abstract : Background: Nowadays, companies globally utilise various branding strategies to win and build strong brand loyalty. One of the marketing strategies tools that companies utilise since the 21st century is celebrity endorsement. READ MORE

4. 3. Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sylvie DellaBruna; Beata Edlund; [2020]
   Keywords : Influencer Marketing; Brand Co-Creation; Brand Communities; Brand-Self Connection; Brand Experience;

   Abstract : Background: Today, for firms to engage with customers, it takes more than traditional advertisements, enticing prices and celebrity endorsements. Customers now rely on and expect to become an active rather than passive participant in the firm’s branding and marketing activities. READ MORE

5. 4. Grandma on YouTube: a case study of the older female YouTuber Korea Grandma

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Min Joo Kim; [2020]
   Keywords : micro-celebrity; older adults; older women; ageism; gendered; YouTube; South Korea; Korea Grandma; granfluencer; silver creator; Social Sciences;

   Abstract : Older women have long been invisible and marginalized in society and culture at large because of the ‘gendered’ ageist stereotypes towards them. Especially, ageist stereotypes towards older women have been reinforced by their invisibility and stereotypical portrayals in traditional media. READ MORE

6. 5. Cynicism towards Political Marketing and Branding: The Cause of Political Apathy among Young People

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anupong Tumjanda; Shah Alam Riaz Tarar; [2019]
   Keywords : Marketing and branding; marketing and branding in politics; cynicism; political apathy; young people; Business and Economics;

   Abstract : Title: Cynicism towards Political Marketing and Branding: The Cause of Political Apathy among Young People Date of Seminar: 5th June, 2019 Course: BUS N39. Degree Project in Global Marketing Authors: Shah Alam Riaz Tarar & Anupong Tumjanda Supervisor: Jon Bertilsson Keywords: Marketing and branding, marketing and branding in politics, cynicism, political apathy, young people Thesis Purpose: This study investigates the reason for political apathy among the youth despite the growth of marketing and branding in politics. READ MORE