Essays about: "celebrity studies"

Showing result 1 - 5 of 24 essays containing the words celebrity studies.

1. 1. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

   University essay from Umeå universitet/Företagsekonomi

   Author : Najda Gvozden; Lovisa Zetterlind; [2023]
   Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

   Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

3. 2. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tamara Bonk; Marie Sophie Kubinski; [2023]
   Keywords : Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

   Abstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE

4. 3. The Intention Of China’s Generation-Y To Abandon A Brand After A Celebrity Endorsement Scandal: A Theory Of Planned Behavior Approach

   University essay from Jönköping University

   Author : Paul Van Caenegem; Yajun Liang; [2022]
   Keywords : Theory of Planned Behavior; Celebrity endorsements; Celebrity Scandals; China s Generation-Y;

   Abstract : Background: With increased scrutiny of celebrities by the Chinese government, more and more celebrities are being exposed to being caught in various scandals. This leads to the challenge of how companies respond to such celebrity endorsements followed by scandals to incorporate the intentions of independent, socially conscious China’s Generation-Y. READ MORE

5. 4. Can Postcolonialism and Neoliberalism Reveal All? : Understanding Celebrity Humanitarianism through a Case Study on Rihanna and Fenty Beauty

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Nina Huovinen; [2021]
   Keywords : Celebrity humanitarianism; theory testing; case study; Rihanna; Fenty Beauty; Corporate Social Responsibility;

   Abstract : Celebrity humanitarianism has become a notable field of research within Communication for Development. Largely built around case studies of individual celebrities engaging in the development and humanitarian fields, mostly postcolonial and neoliberal critique has been put forth regarding the effects of such engagements. READ MORE

6. 5. OnlyFans and the Realization of Women’s Freedom

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Emely Adamsen; [2021]
   Keywords : Sex work; OnlyFans; freedom; feminism;

   Abstract : Women’s social and economic freedom is violated on both in the private and public life, and this needs to be resolved in order to achieve a society which realizes human dignity. This thesis aims to position the sex work on OnlyFans within the realization of women’s social and economic freedom. READ MORE