Essays about: "challenges faced in international marketing"
Found 5 essays containing the words challenges faced in international marketing.
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1. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. READ MORE
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2. Sustainable Marketing : Challenges faced when implementing sustainable marketing strategies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: There is an increasing interest in sustainability, literature testifies that more and more customers are requesting sustainable products. This increasing request impacts companies that are therefore forced not only to provide sustainable alternatives but also turn their business into a more sustainable one. READ MORE
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3. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE
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4. Farmer group approach to commercialization of smallholder agriculture. Do social capital and collective action arrangements matter? The case of indigenous chicken farmer groups in Mutare district, Zimbabwe.
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and ManagementAbstract : The commercialisation of smallholder agriculture is increasingly recognised as key to economic development and poverty alleviation. Interventions to promote commercialisation of smallholder agriculture in most cases adopt the farmer group approach as an efficient collective action initiative for enhancing marketing performance. READ MORE
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5. How Kalmar Industries and Trelleborg AB develop their business in the emerging markets of China and Russia
University essay from Ekonomihögskolan, EHVAbstract : ABSTRACT Title: How Kalmar Industries and Trelleborg AB developed their business in the emerging markets of China and Russia Background and Purpose: The world is becoming more global and companies are quick to grab hold of this opportunity to internationalize and expand into emerging markets. The emerging markets studied in this paper are China and Russia, which boast growing economics, large sources of labor, and are reportedly highly corrupt. READ MORE