Essays about: "challenges in entering global market"
Showing result 11 - 14 of 14 essays containing the words challenges in entering global market.
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11. Cultural adaptation of Unilever in Vietnam
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : The purpose of this study is to describe and analyze (1) how Vietnamese business culture resembles and differs from Unilever corporate culture, (2) what advantages and disadvantages are resulted from these similarities and differences, and (3) how the company made use of the advantages and overcome the disadvantages. This thesis also aims at (4) indicating some shortcomings in Unilever‟s adaptation strategy and providing some recommendations. READ MORE
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12. Airflow Entering Sweden : a global marketing research: decision-making and applied approach
University essay from Institutionen för ekonomiAbstract : Problem: A Polish company produces heaters wants to enter the Swedish market. The decision maker needs information about the Swedish market both the general information about Sweden and specific information about the Swedish heater market. READ MORE
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13. Internationalization of banks : The consumer perspective
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management); Internationella HandelshögskolanAbstract : Increased deregulation, cross-border activities of non-financial companies and improved information communications technology led to an increased consolidation of financial institutions across borders. Commercial banking sector in particular, have witnessed trenmendous amount of cross-border bank merger and acquisitions’ (M&As) deals through out the recent years. READ MORE
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14. How Kalmar Industries and Trelleborg AB develop their business in the emerging markets of China and Russia
University essay from Ekonomihögskolan, EHVAbstract : ABSTRACT Title: How Kalmar Industries and Trelleborg AB developed their business in the emerging markets of China and Russia Background and Purpose: The world is becoming more global and companies are quick to grab hold of this opportunity to internationalize and expand into emerging markets. The emerging markets studied in this paper are China and Russia, which boast growing economics, large sources of labor, and are reportedly highly corrupt. READ MORE