Essays about: "channel mix"

Showing result 1 - 5 of 20 essays containing the words channel mix.

1. 1. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Malin Uhlander; [2023]
   Keywords : omni-channel marketing; sentiment analysis; Swedish; natural language processing; opinion mining;

   Abstract : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. READ MORE

3. 2. Temperature Dependent Electrical Characterisation of Vertical InAs-InGaAs Nanowire MOSFETs

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Sofie Johannesson; Sebastian Skog; [2022]
   Keywords : Vertical InGaAs Nanowire MOSFET Temperature Dependence Noise; Technology and Engineering;

   Abstract : This thesis presents the temperature dependence of InGaAs Nanowire (NW) metal-oxide-semiconductor field-effect transistors (MOSFETs) grown at two different temperatures. The two different growths represent one sample having nanowires which have a mixed crystal structure (showing stacking faults) and one sample with nanowires of pure crystal structure (without stacking faults). READ MORE

4. 3. Manufacturer and Omni-channel Retailers Last Mile Delivery in Sweden : A study on the last mile delivery settings of manufacturers and omni-channel retailers compared with the customer’s demand

   University essay from Jönköping University/JTH, Logistik och verksamhetsledning

   Author : Christoffer Jakobsson; Aein Nourparvar; [2021]
   Keywords : ;

   Abstract : Purpose: The purpose of the study is to explore manufacturer and omni-channel retailers last mile delivery in Sweden. Then to recognize the main customer demand and compare it with the last mile delivery setting of manufacturer and omni-channel retailers last mile delivery Method: To reach the purpose of the study, quantitative approach study and literature review have been conducted. READ MORE

5. 4. Designing Distribution Channel Strategies in the Digital World : An Exploratory Case Study on a Swedish Manufacturing Film

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Felix Ewert; Linnea Olby; [2020]
   Keywords : Digital transformation; distribution channel strategy; multi-channel strategy; digital ecosystem; channel mix; Digital transformation; distributionskanalsstrategi; multikanalsstrategi; digitalt ekosystem; kanalmix;

   Abstract : Digital transformation has led to major shifts in the customer landscape and the roles of distribution channel partners, resulting in implications for the distribution channel strategy of manufacturing firms. Whereas previous research in the field focused primarily on the impact of the shifting customer landscape, a gap in the literature was identified concerning digital transformation in relation to a manufacturing firm's distribution channel strategy. READ MORE

6. 5. Central Warehousing and Omni channel logistics strategy : A case study of baby products provider and clothing retailer

   University essay from Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

   Author : Mansoor Ahmed Gondal; [2020]
   Keywords : Retailing; Warehouse management; ERP;

   Abstract : Background: Retailing industry has been growing all around the world tremendously. We will see a remarkable change and improvement in clothing and baby products retailing industries in Sweden. Previously, companies either try to sell through traditional brick and mortar physical stores or online. READ MORE