Essays about: "channel preference"
Showing result 1 - 5 of 21 essays containing the words channel preference.
-
1. Marketing and Mutual Fund Size: Empirical evidence on the effectiveness of marketing by fund employees
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : This thesis aims to study the effects of marketing on mutual fund size, by itself as well as in comparison to other factors. Although marketing may not be the first thing funds think of when wanting to increase their size, the literature appears to suggest they should. READ MORE
-
2. Mitigating Resistance to Change: Face-to-Face versus Digital Communication Channels
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study aims to discover the impact of face-to-face and digital communication channels on effective communication, focusing on their roles in mitigating resistance and creating readiness for change, ultimately leading to a reduction in resistance during change processes. The result is generated through a mixed method: literature research that reveals the role of communication in change processes, identifying key criteria of effectiveness of the communication that are used to analyze the effects of the channels; online surveys with 58 respondents to acquire the status quo of how individuals are communicated about changes, perceptions of advantages and disadvantages of the channels respectively, and the preference of communication channel that individuals would like to be communicated with; interviews with 10 professionals from diverse industries to acquire perceptions of communication channel effects from a managerial perspective, discovering complementary factors related to the effectiveness of communication. READ MORE
-
3. The Influence of Buy-Now-Pay-Later on Product Return Rates in E-commerce
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The continuous rise of e-commerce represents a channel shift away from physical retail stores. Additionally, it is also impacting purchase and return behavior. The return rates in e-commerce are higher than in traditional brick-and-mortar stores and are negatively impacting efforts to improve environmental performance. READ MORE
-
4. Deepening Automation and Wealth Inequality: An Intergenerational Perspective
University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomiAbstract : The fast development of automation technology has been widely recognized as a key reason for the rising wealth inequality in the US since 1980s, and current literature focuses on the channel of increasing wage inequality triggered by deepening automation. This thesis contributes to the literature by examining the interaction between autonomation and an additional channel: cross-generation wealth accumulation via bequests. READ MORE
-
5. A comparison between phantom center and a central loudspeaker source : How does the listener position affect the stereophonic image in contemporary sound reinforcement systems?
University essay from Luleå tekniska universitet/Medier, ljudteknik och teaterAbstract : In live sound reinforcements scenarios, the majority of the audience is placed in a non- optimal listening position and will not experience the stereophonic image as intended by the mixing engineer. This study was conducted to examine the impact of a central loudspeaker source and phantom center, on the stereophonic image from different listening positions. READ MORE
