Essays about: "channel selection process in marketing"

Found 3 essays containing the words channel selection process in marketing.

  1. 1. A New Way of Reaching Customers : An exploration of the differences between mobile and email marketing

    University essay from Ekonomihögskolan, ELNU

    Author : Johan Forshällen; David Knape; Oscar Carlsson; [2012]
    Keywords : Mobile marketing; E-mail marketing; Marketing channel evaluation; Consumer behavior.;

    Abstract : Background: Since the mid 1990s the usage of mobile phones has been increasing exponentially (Bauer, Barnes, Reichardt and Neumann 2006) and many firms are aware of the upraising potential with mobile marketing. Thus, the impact of mobile marketing is not yet fully exploited and in need of investigation to fully understand its potential. READ MORE

  3. 2. Innovative companies! : - A case study on four companies

    University essay from Ekonomiska institutionen

    Author : Mathias Malmgren; Yanyan Liu; [2006]
    Keywords : Innovation; Invention; Technology; Marketing; Strategy;

    Abstract : In a global economy greater attention must be given to an amount of innovative companies in the manufacturing of products and in providing services. Innovative organizations must be able to learn especially in marketing and strategy efficiently and effectively in order to survive in today’s increasingly fierce competitive environment. READ MORE

  4. 3. Hur uppfattas pcSKOG AB och pcSKOG-gård av privata skogsägare? : en undersökning av en programvara för privatskogsbruket

    University essay from SLU/Dept. of Forest Products

    Author : Peter Svedberg; [2003]
    Keywords : programvara; skogstillståndet; skötselåtgärder; avverkning; privatskogsbruk;

    Abstract : pcSKOG-gård is a computerised manager plan for private forest owners, developed by the pcSKOG AB. The program is based on forest stand data, joined with a map of the forest and GIS-applications. The purpose is to offer a program for private forest owners managing the forest and with the possibility of updating the actual status of the forest. READ MORE