Essays about: "characteristics of Relationship in sales management"

Showing result 1 - 5 of 7 essays containing the words characteristics of Relationship in sales management.

1. 1. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Johanna Stenberg; Milana Ruljova; [2021]
   Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

3. 2. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

   University essay from Göteborgs universitet/Graduate School

   Author : Odia Okhiria; [2017-09-15]
   Keywords : ;

   Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

4. 3. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Matthias Hoffmann; Mayara Cristine Wandall; [2016]
   Keywords : Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

   Abstract : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. READ MORE

5. 4. Success Drivers for Vertical Brand Extensions in the Luxury Sector

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Sebastian Huber; Sarah-Jane Schlegel; [2013]
   Keywords : vertical brand extension; brand transfer; brand stretch; luxury marketing; brand management;

   Abstract : In today's competitive environment, the ability to successfully launch new products at reasonably costs is considered a key success factor for leading brand manufacturers, which is why vertically leveraging existing brands becomes more significant. This is particularly exhibited by the luxury sector, which is increasingly attempting to launch new accessible product lines under an existing brand name in order to reach a larger consumer base and consequently increase profits and sales. READ MORE

6. 5. Reducing the financial gap – how to improve the relationship between entrepreneurs and investors

   University essay from Lunds universitet/Produktionsekonomi

   Author : Gustav Asplund; Jesper Henriksson; [2012]
   Keywords : The financial gap; entrepreneur; business angels; venture capital-firms; Technology and Engineering;

   Abstract : Purpose: The purpose of the thesis is to better understand the early stage investment process, and with this deeper understanding provide Ideon Innovation with recommendations of how to improve the interactions between investors and entrepreneurs. Methodology: The thesis has been conducted with a mixture between a systems approach and an actors approach. READ MORE