Essays about: "characteristics of b2b market"

Showing result 1 - 5 of 14 essays containing the words characteristics of b2b market.

  1. 1. Collecting and Integrating Customer Feedback: A Case Study of SaaS Companies Working B2B

    University essay from Lunds universitet/Produktionsekonomi

    Author : Oscar Ahlgren; Johanna Dalentoft; [2020]
    Keywords : Software-as-a-Service; SaaS; customer feedback collection; B2B; user input; Technology and Engineering;

    Abstract : Even though companies are aiming for an agile way of working, and by that mainly focusing on providing value to their customers, it is challenging to get accurate customer data. Software companies are struggling in effectively and efficiently integrating customer feedback in their development processes. READ MORE

  2. 2. Data-drivenness: (big) data and data-driven enterprises - A multiple case study on B2B companies within the telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Giulia Di Mascio; [2019-07-08]
    Keywords : digitalization; big data; big data analytics; data-drivenness; data-driven enterprise; datadriven company; organizational change;

    Abstract : In the digitalization era where increasingly larger amount of data is created every day, companies have a great opportunity at their disposal: data-drivenness. It essentially implies that enterprises can exploit big data through Big Data Analytics (BDA) in order to gather relevant insights for their decisions. READ MORE

  3. 3. Understanding current and future requirements on logistics service offerings in the Danish construction industry

    University essay from Lunds universitet/Teknisk logistik

    Author : Erik Dufberg; Anton Forsström; [2019]
    Keywords : Logistics service offerings; logistics service dimensions; Danish construction industry; customer requirements.; Technology and Engineering;

    Abstract : Purpose - The purpose of this research is to create a better understanding of what the current and future customer requirements are on logistics service offerings in the Danish construction industry and how the studied case company can better match these. Methodology - The research was conducted as a case study. READ MORE

  4. 4. A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ninja Akolk; Ying Huang; Valeria Perrone; [2016]
    Keywords : value; co-creation; factors; influence; customer relations; collaboration; B2B; model of co-creation; phases of co-creation; Business and Economics;

    Abstract : Abstract Title: A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives v Date of the seminar: 25.05. READ MORE

  5. 5. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Matthias Hoffmann; Mayara Cristine Wandall; [2016]
    Keywords : Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

    Abstract : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. READ MORE