Essays about: "characteristics of b2b market"

Showing result 11 - 15 of 17 essays containing the words characteristics of b2b market.

  1. 11. The Consumer Rights Directive : Improved as a cross-border-only Regulation and toward a European Consumer Code influenced by the Common Frame of Reference?

    University essay from IHH, Rättsvetenskap

    Author : Filip Lindahl; [2013]
    Keywords : Consumer Rights Directive; Cross-border-only Regulation; Euro-pean Consumer Code; Common Frame of Reference;

    Abstract : The proposal of the European Commission for a Consumer Rights Directive in 2008 marked the culmination of the review of the acquis communautaire in the area of consumer contract law within the EU, launched in 2003 with the Action Plan for European Contract Law. Even though it was not initially restricted to consumer contract law, but concerned the contract law as a whole and targeted toward achieving a more coherent regu-latory framework without making a sharp distinction between B2B and B2C transactions, the final version of the Consumer Rights Directive has the specific aim of creating a real business-to-consumer Internal Market. READ MORE

  3. 12. Need of the Market Information in the B2B Packaging Industry - Insights into the Milk Formula Market in the Asia-Pacific Region at A&R Carton AB

    University essay from Lunds universitet/Förpackningslogistik

    Author : Hoyeon Park; [2013]
    Keywords : business-to-business; Packaging industry; milk formula packaging; Asia-Pacific; Business and Economics; Social Sciences; Technology and Engineering;

    Abstract : As the ultimate demand of packaging is derived from the end- consumer, the packaging industry needs to have comprehensive end-user market knowledge to acquire new customers. The importance of the market information is further emphasized when the potential customer is in the unfamiliar geographical region. READ MORE

  4. 13. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand

    University essay from Lunds universitet/Juridiska institutionen

    Author : Marie Svensson; [2012]
    Keywords : Administrative Law; Trademarks; Brand Equity; Law and Political Science;

    Abstract : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. READ MORE

  5. 14. Topics on Branding : Exploring the Brand Construct and its Linkages to Risk, Value and Trust in a Business-to-Business Context

    University essay from Industriell marknadsföring och industriell ekonomi

    Author : Carl Lindwall; Martin Larsson; [2010]
    Keywords : B2B branding; brand definition; risk; value; trust;

    Abstract : In this thesis, the brand construct and its connections to risk, value and trust are explored in a Business-to-Business context. The different characteristics of B2B and B2C marketing is elaborated upon and coupled with brand management strategies viable in the respective markets. READ MORE

  6. 15. The Case of Inevitable Transparency - A Structural Analysis of Collusion in B2C and B2B E-Commerce Markets

    University essay from Lunds universitet/Juridiska institutionen

    Author : Nils Fjelkegård; [2009]
    Keywords : Konkurrensrätt; Law and Political Science;

    Abstract : This thesis deals with collusion risks in e-commerce markets based on an analysis of economic theory on structural factors facilitating collusion and empirical findings from studies and case law. It further offers an analysis of the legal status of any such collusion and a discussion on competition policy in relation to it. READ MORE