Essays about: "characteristics of customers"

Showing result 1 - 5 of 232 essays containing the words characteristics of customers.

  1. 1. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  2. 2. Creative Concept or Watered-down Version?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Clara Michelsen; Alice Beckman; [2019]
    Keywords : Format development; Store format; Concept store; Traditional format; Customer Experience; Store Performance Evaluation; IKEA; Clas Ohlson; Portfolio Management; Sales Cannibalism; Market Penetration; Touchpoints; Revived Image; Business and Economics;

    Abstract : The purpose of this to study is to identify factors that influence how a concept store format contributes to a format portfolio, which will be done by exploring the concept store format from three perspectives; customers, manager, and industry experts. Philosophies of epistemology and ontology were considered, where the social constructionism stance was employed. READ MORE

  3. 3. Conversational Commerce : A Quantitative Study on Preferences towards AI-Fueled C-Commerce Platforms among Digital Natives in Sweden and Germany

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Felix Jan Kröger; Filip Johansson; [2019]
    Keywords : Conversational Commerce; E-Commerce; Chatbot; Instant Message; Voice Assistant; Artificial Intelligence;

    Abstract : Background: E-commerce is widespread in today’s shopping routines and conversational commerce (CC) as an expansion, aims at integrating customers and businesses on a whole new level. Through the application of chatbots fueled by artificial intelligence, a more personal and individual way of remote shopping is offered. READ MORE

  4. 4. Cultural adaptation in cross-national business relationships: The Netherlands-Sweden

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Shakila Shamsudin; Inge Verbeek; [2019]
    Keywords : Culture; Time; Trust; Adaptation; Business Relationship;

    Abstract : Aim: The aim of this work is to study the role that culture plays in business relationships between the Netherlands and Sweden. Further, the effects of time and trust on the business relationships are also investigated. The investigation entails whether there are cultural differences between the two countries and how those differences are managed. READ MORE

  5. 5. Codebook Based Multi-User MIMO for 5G

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Ralf Hajjar; Rahul Venkat Vissakodeti; [2019]
    Keywords : codebook type II; precoding for 5G; Technology and Engineering;

    Abstract : Better signal strength is required to provide a good signal service to the UE. For this, different methods and techniques are available, one of them is codebook type II precoding. This method has a potential to provide an amount of energy to the user in the required direction more precisely than Codebook type I. READ MORE