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Showing result 1 - 5 of 99 essays matching the above criteria.

  1. 1. The Fuel-cell Trucks Ecosystem - Identifying change and strategizing in emerging ecosystem

    University essay from Göteborgs universitet/Graduate School

    Author : Johannes Tröndle; Sendy Setiawan; [2023-07-20]
    Keywords : business ecosystem; innovation ecosystem; shaping strategy; ecosystem risks; industry standards; fuel-cell trucks; hydrogen; ecosystem framework; strategic framework;

    Abstract : With the goal to reduce global greenhouse-gas emissions and transportation being a major reason for these emissions, new transportation solutions are needed. One solution is the use of fuel-cell trucks that are powered by hydrogen which are embedded in a young ecosystem. READ MORE

  3. 2. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Antonia Pumarino; [2023]
    Keywords : Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

    Abstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE

  4. 3. Implementation and Evaluation of an Electronic Control Unit for an Automotive Testbed

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Oscar Ceder; Talia Onen Corsi; [2023]
    Keywords : ;

    Abstract : Modern vehicles rely on heavily electronically implemented functionalities. Withexpanding electrification in the automotive industry, as well as the advent of autonomous vehicles,the amount of implemented functionalities are increasing. This has resulted in a shift towardscentralized electronic architecture in automotive design. READ MORE

  5. 4. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion

    University essay from Umeå universitet/Institutionen för informatik

    Author : Hannes Sjöström; Pavithra Sivakumar; [2023]
    Keywords : Digital Innovation; Diffusion; Layered Modular Architecture; Technological Embedding; Service-Dominant Logic;

    Abstract : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. READ MORE

  6. 5. Numerical Modelling of a Packed Bed Thermal Energy Storage for Applications in a Carnot Battery : KTH Thesis Report

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gabriel Juul; [2023]
    Keywords : Thermal energy storage; Carnot battery; sand; packed bed; granular medium; porous medium; effective medium technique; effective thermal conductivity; paramedic study; 3D model; COMSOL; numerical modelling; Lagring av värmeenergi; Carnot-batteri; sand; packad bädd; granulärt medium; poröst medium; effektiv mediumteknik; effektiv värmeledningsförmåga; parametrisk studie; 3D-modell; COMSOL; numerisk modellering;

    Abstract : This thesis explores the heat transfer characteristics of a packed bed thermal energy storage device through the development of a 3D model in COMSOL Multiphysics. The model is based on a laboratory-scale device consisting of an aluminum box filled with sand, which acts as the thermal storage medium. READ MORE