Essays about: "characteristics of international business process"
Showing result 16 - 20 of 40 essays containing the words characteristics of international business process.
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16. Internationalization of Healthcare and Care firms: A case study regarding the factors affecting the internationalization process of Swedish Healthcare and Care firms
University essay from Göteborgs universitet/Graduate SchoolAbstract : The international business environment has experienced an increase in the international activities of service firms in recent decades. Service firms are expanding to markets outside of their home country market, seeking new geographical markets to increase their market shares and strengthen their position on a global scale. READ MORE
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17. Gamification across borders: The impact of culture
University essay from Göteborgs universitet/Graduate SchoolAbstract : Engagement and motivation in the workplace have always been major elements at stake, and among other tools, gamification, widely defined as the use of game design elements in non-game contexts, intends to add another layer to the conventional way of working by calling for the inherent attraction of human-beings for play. However, even if gamification studies tend to agree on a concept of meaningful gamification that should be designed with the user in focus to fit one’s characteristics, needs and preferences, research has not yet raised the potential importance of culture as a central area of focus when designing gamification. READ MORE
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18. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE
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19. Entrepreneurs and the internationalization of a born global firm : The role of the entrepreneur in the early and rapid internationalization of born globals: the case of Swedish companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background and Problem: The number of companies aiming at operating in the international markets right after their inception is at constant growth. According to Knight and Cavusgil (2004), these firms, which are quite often small and technology-oriented, have the tendency to adopt a global market vision from the initial stage of company’s establishment. READ MORE
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20. Generate, Evaluate & Select
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background This study was conducted at a business unit at the Company, a leading global consumer goods company based in Europe, working in an increasingly hostile environment due to market deregulation and international competition. The business unit was recently separated from previously being integrated in other units and now have high targets to meet. READ MORE
