Essays about: "characteristics of multinational companies"

Showing result 11 - 15 of 30 essays containing the words characteristics of multinational companies.

  1. 11. Offline Brand Communities - A future marketing tool for b2b companies?

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Madeleine Sundström; Ann-Katrin Bartel; [2015]
    Keywords : community; brand community; offline b2b brand community; interaction; trust; relationship marketing;

    Abstract : The community phenomenon has been recognized in various sciences, including business studies, whereby the latter have been focused on studying brand communities from a customer perspective in the b2c market. Until recently, the brand community’s importance for companies within b2b industries has however been neglected, especially regarding its original real-life setting. READ MORE

  2. 12. Key Success Factors for Collaborative Innovation in Silicon Valley

    University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Author : Mattias Wessman; Jonathan Eng Stensson; [2015]
    Keywords : Co-innovation; Collaboration; Innovation; Silicon Valley; Startups; Corporations; Value Proposition; Business and Economics;

    Abstract : Authors: Jonathan Eng Stensson and Mattias Wessman Supervisors: Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Stein Kleppestø, Associate Professor, Department of Business Administration, Lund University Johan Sjöberg, Innovation Program Manager, Ericsson, Stockholm Kristoffer Gronowski, Principal Researcher, Ericsson, Silicon Valley Problematization: Given that collaboration is vital for innovation, a first step is to find a suitable collaboration partner. A company that is looking for a collaboration partner needs to create a suitable value proposition that focuses on the benefits for the potential partner. READ MORE

  3. 13. Organisational Culture Characteristics that Influence Knowledge Sharing : A Case Study on Multinational Project Teams in Latin America

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Keywords : organizational culture; knowledge sharing; organisational culture; knowledge transfer; multinational project teams; latin american project teams;

    Abstract : Strategic management of knowledge is considered one of the key factors for a sustainable competitive advantage. Knowledge sharing in particular is the most essential part of the knowledge management process. READ MORE

  4. 14. Means-end value assessment

    University essay from Linköpings universitet/Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingTekniska högskolan; Linköpings universitet/Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingTekniska högskolan

    Author : Jonatan Westergren; Jonathan Hilborn; [2014]
    Keywords : ;

    Abstract : Services are intangible in their nature. When product oriented companies seeks to expand their industrial offerings with services they encounter many problems, one of which is the challenge of selling these intangible services. The sales team needs to be able to show the value of the service in order to successfully reach out to the customers. READ MORE

  5. 15. Pure Business for a better World?

    University essay from Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Miriam Zillner; [2013]
    Keywords : Business; CSR; Development; Oil industry; Uganda; Philanthropy; Strategic CSR; Multinational Companies; Economic Multipliers; Strategic partnerships; Social Sciences;

    Abstract : The pressure on businesses to “give something back to society” has increased considerably in the last decades and concepts like Corporate Social Responsibility gained enormous populari-ty. While for many years companies have been distributing cash and goods to charity, attach-ing to the CSR agenda a philanthropic nuance, many companies have recently started to shift away from philanthropic giving towards a more business-like CSR policy approach. READ MORE