Essays about: "characteristics of multinational companies"

Showing result 21 - 25 of 29 essays containing the words characteristics of multinational companies.

  1. 21. Topics on Branding : Exploring the Brand Construct and its Linkages to Risk, Value and Trust in a Business-to-Business Context

    University essay from Linköpings universitet/Industriell marknadsföring och industriell ekonomi; Linköpings universitet/Industriell marknadsföring och industriell ekonomi

    Author : Carl Lindwall; Martin Larsson; [2010]
    Keywords : B2B branding; brand definition; risk; value; trust;

    Abstract : In this thesis, the brand construct and its connections to risk, value and trust are explored in a Business-to-Business context.The different characteristics of B2B and B2C marketing is elaborated upon and coupled with brand management strategies viable in the respective markets. READ MORE

  2. 22. Cultures' Impact on Incentive Programs - a Comparison between Swedish and American Companies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Karin Andersson; Kristin Ericsson; [2008-09-23]
    Keywords : ;

    Abstract : Background and problem: Many multinational companies have experienced asignificant growth during the last few decades, which has resulted in more heterogeneousand geographically widespread organisations. This has lead to a more complex decisionmakingfor the senior executives, especially when new cultures enter into the company. READ MORE

  3. 23. ORGANIZENSATIONAL CULTURE - Cultural connections in multinational companies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Josefine Strömberg; Emma Soikkeli; [2008-06-10]
    Keywords : ;

    Abstract : Introduction: Our world is changing. Due to globalization, multinational companies are meeting fiercer competition and the pressure to be competitive and successful is increasing. The characteristics of the companies seem to be more in focus now and ever since the eighties the concept of organizational culture has been a much-discussed topic. READ MORE

  4. 24. The Store - The Physical Place of Branding

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Lina Karanikas; Torun Öhman; [2008]
    Keywords : Branding;

    Abstract : AbstractThe market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. READ MORE

  5. 25. What drives Ideal Employer Image?: A study of university students' perceptions in China, the US and Germany

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ying Gao; [2006]
    Keywords : Employer branding; employer image; China; Cluster Analysis; multinational companies;

    Abstract : This thesis will undertake a progressive investigation of employer branding, with a global comparison of university students’ perceptions towards their ideal employers. Given the lack of available theories in the employer branding field, the newly developed intersection of HR, Marketing, PR and Communications, an inductive quantitative approach is taken based on a multi-national, large scale survey conducted among over 50,000 university students in China, the US and Germany in the Spring of 2006. READ MORE