Essays about: "characteristics of service marketing management"

Showing result 1 - 5 of 11 essays containing the words characteristics of service marketing management.

  1. 1. Integrating horticultural and arable crops : a sustainable way to increase vegetable production in Scania?

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Stina Helena Mortensen; [2022]
    Keywords : Horticulture; agriculture; vegetables; crop rotation; crop sequence; diversification; integration; ecosystem services; farmers’ attitudes;

    Abstract : Modern arable production is associated with a highly homogenous landscape with few cultivated species and is relying heavily on external chemical inputs. Intensive vegetable production, on the other hand, is associated with environmental costs such as increased risk of nutrient leaching and loss of soil organic matter. READ MORE

  2. 2. Managing Profit and Growth

    University essay from Lunds universitet/Innovationsteknik

    Author : Gustav Geier; [2021]
    Keywords : Software as a Service SaaS ; profit-maximization; revenue growth; trade-offs; SaaS metrics; technology; Technology and Engineering;

    Abstract : Few business models are as hyped right now as the Software as a Service (SaaS) model. But how sustainable is it? In the last decade, SaaS has reshaped the software industry and has become a leading delivery model of B2B enterprise software. READ MORE

  3. 3. Influencer marketing: Long-term collaborations on Instagram : A case study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Victor Dahlkvist; [2021]
    Keywords : influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration; influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration;

    Abstract : More and more companies have started to use influencers on social media platforms for promoting their product or service, in exchange for a compensation. While this has enabled reach for a low cost, it is the nature of the authentic endorsement that has made the marketing channel so efficient. READ MORE

  4. 4. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

    University essay from Göteborgs universitet/Graduate School

    Author : Odia Okhiria; [2017-09-15]
    Keywords : ;

    Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

  5. 5. Effects of Job Design and Sales Managers' Behavior on Intrinsic Motivation, Customer Orientation and Performance of Salespeople : - A quantitative study in the Swedish electricity market.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Elina Hedelius; Sara Nilsson; [2014]
    Keywords : Motivation; customer orientation; job design; role stress; sales management; performance; leadership; managers;

    Abstract : The main purpose of this study is to examine the effects of job design and sales managers’ behavior on intrinsic motivation and customer orientation of salespeople. Furthermore, we aim to examine if any of the factors included in our model have an effect on performance of Company X’s salespeople. READ MORE