Essays about: "characteristics of service marketing management"

Showing result 11 - 12 of 12 essays containing the words characteristics of service marketing management.

  1. 11. STIGA’s Integrated Multiple Selling Channels in China’s Table Tennis Market

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : HUA LI; LERONG HUANG; [2007]
    Keywords : Multi-channel retailing; Multi-channel Strategy; E-tailing; Selling Channel; Customer Characteristics; Personalized Service; China’s Table Tennis Market ;

    Abstract : Rapid technological advancements and fast developing economy have completely changed Chinese people’s lifestyle. Based on internet technology, a new revolution is also renewing the conception in the business world today. READ MORE

  3. 12. Konsumenters motiv att använda individualiserad service via Internet - One-to-one marketing ur ett adoptionsperspektiv

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camilla Johansson; Lena Rydorff; [2002]
    Keywords : one-to-one marketing; adoption; Internet; innovation; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : The purpose of our essay is to explore which innovation attributes affect consumers’ adoption/intention to use individualized service on the Internet. We developed a conceptual model consisting of 10 hypotheses. To test the model we distributed a survey to approximately 100 people. READ MORE