Essays about: "childmarketing"
Found 1 essay containing the word childmarketing.
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1. Consumption: From Cradle to Grave
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Exploration and understanding of how children are conceptualized as consumers through corporate branding in Western and Northern Europe. This research identifies the polarized debate aroung child consumerism and realizes not only brands but also families, politics and media play an important role in the developing consumption among children. READ MORE
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