Essays about: "china emergence"

Showing result 1 - 5 of 48 essays containing the words china emergence.

  1. 1. The Integration of Chinese Internet Neologisms into Everyday Language: An Empirical Study Using Baidu Index and Online Surveys

    University essay from Lunds universitet/Kinesiska; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Weicheng Li; [2023]
    Keywords : Internet neologisms; language integration; search trends; familiarity; patterns; Languages and Literatures;

    Abstract : The emergence of the Internet language has profoundly impacted everyday communication in China. This study examines the integration of Chinese Internet neologisms into everyday language. READ MORE

  3. 2. The factors affecting young Chinese people’s fashion choices - The importance of conspicuous consumption

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Bo Ting Li; [2023]
    Keywords : conspicuous consumption; fashion consumption; young Chinese people; China’s economic growth; Chinese middle class; consumption factors; sustainability; Business and Economics;

    Abstract : The purpose of this paper is to explore the extent to which young Chinese consumers are making conspicuous consumption of fashion products. With China's increasingly rapid economic development, the income and consumption levels of the Chinese middle class are rising. READ MORE

  4. 3. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  5. 4. The determinants of Chinese consumers’ purchase intention regarding online-celebrity brand products

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : JIE CHEN; [2022]
    Keywords : Online celebrity; Brand; Purchase intention; Chinese consumers;

    Abstract : As the digital society, built up by the internet, gradually changes people's lives, online celebrities are emerging in China and have discovered the huge business opportunities of online platforms by establishing their own brands. Many brands created by Chinese online celebrities are increasingly popular among consumers, such as Li Ziqi and Taozi Sister. READ MORE

  6. 5. Playing a two-faced game in a changing arena: A Neo-Gramscian analysis of China's policy on Latin America

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Julian Dannefjord; Anna Turesson; [2021]
    Keywords : Hegemony; power; dominance; The People’s Republic of China; Latin America; Chinese foreign policy; Neo-Gramscianism; Critical Discourse Analysis; Teun A. van Dijk; Law and Political Science;

    Abstract : The position of The People’s Republic of China in international relations has developed significantly during the 21st century. In Latin America, growing Chinese engagement has been particularly visible. READ MORE