Essays about: "china high context cultural"

Showing result 1 - 5 of 11 essays containing the words china high context cultural.

  1. 1. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Haochang Li; Yutong Pi; [2022]
    Keywords : Asian models; advertising effectiveness; China; Self-Referencing; Cultural compatibility;

    Abstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE

  3. 2. Nationalism and The Construction of Others in China : Exploring Social Media in the Shadow of the “Refugee Crisis”

    University essay from Linköpings universitet/REMESO - Institutet för forskning om migration, etnicitet och samhälle

    Author : Zhihe Bai; [2019]
    Keywords : Migration; Refugee Crisis; Social Media; China; Weibo; Nationalism;

    Abstract : This research examines discourses on the social media site Weibo around the group of international asylum seekers during an online campaign launched by United Nations High Commissioner for Refugees to raise awareness of asylum seekers in the People’s Republic of China on June 2017. Sina Weibo is a Chinese social media site with its users making up of around 50% of total Chinese internet users (Weibo, 2017). READ MORE

  4. 3. A Swedish perspective on business relationships with Chinese companies : - A study of challenges with a geographical distance

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Adam Engström; Frida Milemo; [2017]
    Keywords : Business Relationships; Chinese Business Culture; Distance; Cross-Cultural Competence; Trust; Intercultural Communication;

    Abstract : As more Swedish companies are turning towards China, a common challenge when establishing sustainable business relationships with Chinese companies is the requirement to spend a lot of time locally, as the Chinese business culture usually focuses on building a personal relationship before the business relationship. This study will focus on the Swedish perspective on how to cope with these challenges from a geographical distance, as the authors seek to facilitate Swedish business in China. READ MORE

  5. 4. International Employer Branding : How European MNCs can win the war for talents in China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marco Koster; Silvia Mayer; [2016]
    Keywords : Employer Branding; HRM; War for talents; Employer attractiveness; Recruitment; Employer branding strategies; Adaptation; MNC.;

    Abstract : The increasing competition for high skilled employees has resulted in a war for talents. Companies in Europe and in Asia struggle to find employees with relevant skills and possessing the right talent. READ MORE

  6. 5. Professional Relationships in a Bilateral Context : A Cross-Cultural Communication Study

    University essay from Stockholms universitet/Institutionen för Asien-, Mellanöstern- och Turkietstudier

    Author : Nicklas Junker; [2016]
    Keywords : Communication; professional relationships; cross-cultural; face; negotiation; 交际、跨文化、高语境、低语境、直接交际、间接交际、面子、协商;

    Abstract : The purpose of this paper is to study cross-cultural communication from a Chinese perspective. Professional relationships between the West and China have become pivotal in the political, economic, and cultural domains. It is, therefore, of importance to understand and make use of different communication practices in a bilateral context. READ MORE