Essays about: "china marketing research implementation"
Showing result 1 - 5 of 9 essays containing the words china marketing research implementation.
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1. SSAB Global Business Development : A Study of the International Marketing Expansion Model for HWP in China
University essay from Akademin för ekonomi, samhälle och teknikAbstract : The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China. The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge in the MNC, position building in business networks, products positioning and sales situation on the Chinese market to define the risk and opportunity. READ MORE
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2. The Impact of E-commerce on Application of 4R Marketing
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : In order to cope with the challenges, more and more Chinese home appliance enterprises have adopted the 4R marketing strategy,because the biggest characteristic of the 4R marketing theory is that it is competition-oriented. It is based on increasingly mature market and fierce competition situation to focus on interaction and a win-win situation between enterprises and customers, it not only actively adapts to customers’ needs, but also actively creates demands, it use optimized and systemic thinking to integrated marketing, through relevance, relationship, reaction and reward strategies to form an unique relationship with customers, so as to connect enterprises with customers to build and form enterprises’ competitive advantages; meanwhile, more and more Chinese home appliance enterprises also try to achieve the 4R marketing strategy by applying e- commerce, as e-commerce mode is conducive for home appliance enterprises’ reducing marketing costs to meet consumer demand. READ MORE
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3. Why CREM Should be Implemented by the Office-Based Companies in Shanghai, China?
University essay from KTH/Bygg- och fastighetsekonomiAbstract : The purpose of this paper is to investigate why CREM should be carried out within the office based companies in Shanghai. Besides, the current CREM practices and performances in the office based companies in Shanghai are examined as well. READ MORE
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4. Precision Marketing Management : probe into way of existence of chinese small and medium-sized enterprises (SMEs) by analyzing parker hannifin (china)
University essay from Avdelningen för ekonomiAbstract : Purpose/Research questions Aiming at the problem that the management efficiency of many Chinese small and medium-sized enterprises is generally low, the paper is to find the method in the aspect of marketing management to improve the management for the enterprise to meet challenges of globale market competition. According to the thoughts of Kotler(2006, p814), the future marketing shall be in a direction towards holistic marketing from marketing department . READ MORE
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5. Implementation of Green Marketing Strategy in China : A Study of the Green Food Industry
University essay from Avdelningen för ekonomiAbstract : Title: Implementation of Green Marketing Strategy inChina - A Study of the Green Food Industry Research Aim: Our research aim is to explore factors which influence Chinese consumers’ behavior, analyze marketing strategies of company we interviewed according to four Ps of conventional marketing mix, and finally put forward our own opinions about how green food companies use four Ps of conventional marketing mix to implement green marketing strategy in green food industry in China. Methodology: This thesis studies green marketing of green food industry inChina from two aspects, consumers and company we interviewed by conducting a mixed methods research. READ MORE
