Essays about: "china marketing thesis"
Showing result 1 - 5 of 65 essays containing the words china marketing thesis.
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1. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE
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2. Gender performance in livestream shopping - An empirical study of the most popular male host for beauty product in China
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : This thesis explores how a successful male beauty host and his viewers perform gender roles in the Chinese livestream shopping. Although a vast scope of research has approached different gender-related topics in marketing and consumer research, livestream shopping has remained unexplored. READ MORE
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3. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens
University essay from Jönköping University/Internationella HandelshögskolanAbstract : background: Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE
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4. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China
University essay from Lunds universitet/LUCSUSAbstract : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. READ MORE
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5. Recyclability by Design for Multilayer Plastic Flexible Packaging
University essay from Lunds universitet/FörpackningslogistikAbstract : Various recyclability by design (RBD) guidelines for multilayer plastic flexible packaging (MPFP) were assessed for consistency among parameter values. 9% consistency was observed, which is on the lower end of devised consistency scale. READ MORE