Essays about: "china pr"

Found 3 essays containing the words china pr.

1. 1. Corporate Social Responsibility: : a concept under translation in China

   University essay from Örebro universitet/Institutionen för ekonomi, statistik och informatik

   Author : Nina Virkkala; Susanna Myllyvainio; [2006]
   Keywords : Organisation theory; China; corporate social responsibility; CSR; translation theory; codes of conduct;

   Abstract : The starting point of this thesis is the importance of corporate social responsibility (CSR) in China. CSR can certainly not solve all of the social and environmental problems, but we believe that it can play a part, which is why we find it interesting to study the status quo of the concept in China. READ MORE

3. 2. What drives Ideal Employer Image?: A study of university students' perceptions in China, the US and Germany

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ying Gao; [2006]
   Keywords : Employer branding; employer image; China; Cluster Analysis; multinational companies;

   Abstract : This thesis will undertake a progressive investigation of employer branding, with a global comparison of university students’ perceptions towards their ideal employers. Given the lack of available theories in the employer branding field, the newly developed intersection of HR, Marketing, PR and Communications, an inductive quantitative approach is taken based on a multi-national, large scale survey conducted among over 50,000 university students in China, the US and Germany in the Spring of 2006. READ MORE

4. 3. Pharmaceutical Patent in the PR China-Adjustment in Public Health Concern

   University essay from Lunds universitet/Juridiska institutionen

   Author : Zuolong Wu; [2002]
   Keywords : Human Rights Law and Intellectual Property Rights; Law and Political Science;

   Abstract : .... READ MORE