Essays about: "chinese and western culture"

Showing result 1 - 5 of 50 essays containing the words chinese and western culture.

  1. 1. Transforming Heterotopia : Exploring how Women Danmei Fans Explore Gender, Build Community, and Circumvent Censorship

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Xinwen Hu; [2023]
    Keywords : Danmei fandom; Chinese subculture; fanfiction; Censorship; Cultural studies;

    Abstract : Danmei fandom is a subcultural community of young women in China. In the context of strict online censorship in China, they engage in the practices of writing, sharing, and reading Danmei fanfic, which is fan secondary works that focuses on the romantic relationship between male characters in media content and popular culture productions. READ MORE

  3. 2. The process of strategy change in a state-owned Enterprise operating under crisis : A case study on China Eastern Airlines during Covid-19 pandemic

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yushuo Li; Yavuz Alexander; [2021]
    Keywords : Strategy; Strategy change process; Pressures for change; Covid-19; business in crisis; State-owned enterprise;

    Abstract : Background: Understanding the process of strategy change offers a unique insight into the functioning of an enterprise. While well-researched in the context of Western private firms, this process has attracted relatively little attention in state-owned Chinese enterprises. READ MORE

  4. 3. Discursive Construction of Chinese Women: Exploring the Multi-perception Discourses of the Reality Show Sisters Who Make Waves 

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Liu Liming; [2021]
    Keywords : Chinese women; reality show; celebrity culture; digital labour; hybrid media system; Discourse-Historical Approach DHA ;

    Abstract : This study explores the discursive construction of Chinese women in the Chinese reality show Sisters Who Make Waves, with a special focus on the discursive shifts and their relevance to the wider discourse of and about Chinese women. The analysis is carried out on two levels: the discursive construction of Chinese women in the said reality show and its recontextualisation across other discourses including in the public sphere and semi-private opinions of Chinese women. READ MORE

  5. 4. Culture and 3D animation : A study of how culture and body language affects the perception of animated 3D characters

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Theo Dahle; [2019]
    Keywords : Body language; body language perception; cultural differences; game animation;

    Abstract : This study examined the differences and similarities in how animated 3D characters were perceived by individuals from Sweden and China. The study also attempted to examine how cultural aspects influenced the participants’ perceptions. Parts of the study were conducted through collaboration with the Chinese game company, Focus Games. READ MORE

  6. 5. A study on effect of Durex social media marketing on Chinese consumer’s purchase intention and Durex’s brand equity

    University essay from Högskolan i Halmstad

    Author : Miaoyin Guan; [2019]
    Keywords : social marketing;

    Abstract : China as the world’s largest social-media marketing place, its way of marketing is dramatically different from its counterpart in the western countries. This is greatly influenced by China’s special social environment and traditional culture. This study focus on the social marketing methods adopted by Durex and applied in China context. READ MORE