Essays about: "chinese automobile"

Showing result 1 - 5 of 21 essays containing the words chinese automobile.

  1. 1. The effects of different acquisition strategies on brand equity and purchase intention

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Pupu Jin; [2023]
    Keywords : Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

    Abstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE

  3. 2. Case Study Research in Tesla (China) Marketing Strategy Application During  Covid-19

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Liu Xinyi; Zikang Chen; Changhao Bai; [2022]
    Keywords : ;

    Abstract : Background: In the past two years, the outbreak of the coronavirus has had a major impact on the world economy, and has a considerable negative impact on the performance and sales of the automobile manufacturing industry. Enterprises need to sum up their experience. Tesla's successful case can be used as a reference for analysis. . READ MORE

  4. 3. Unveiling stories in Korean smog : a critical discourse analysis of the air pollution policy of Seoul metropolitan government in Korea

    University essay from Lunds universitet/LUCSUS

    Author : Su Yeong Jo; [2018]
    Keywords : particulate matter; air pollution; South Korea; critical discourse analysis; sustainability science; Social Sciences;

    Abstract : Air pollution caused by highly concentrated particulate matter is recognized as the biggest problem in Korean society. Since the problem is directly related to human life and local people's livelihoods, the demand for fundamental policies rather than short-term measures is growing. READ MORE

  5. 4. Employment Situation of Technical and Vocational Education Graduates in the Chinese Automobile Industry

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Libo Liu; Xuefeng Zheng; [2016]
    Keywords : VET; technical and vocational education; employment situation; automobile industry; labour market; China; Social Sciences;

    Abstract : Chinese technical and vocational education (VET) has been developed rapidly after the economic reform since 1978. The graduates from VET schools have become the important labour force in the Chinese labour market. There is a debate on the employment situation of the VET graduates. READ MORE

  6. 5. Private Passenger Vehicles in Urban China

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Timo Tianhao Herrmann; [2014]
    Keywords : China; passenger vehicle; urban form; private transportation; Business and Economics;

    Abstract : Rapid economic growth and rising income levels have driven private vehicle sales in China. Within just three decades, China has developed to the world’s largest automobile market. This thesis aims at determining the factors which affect passenger vehicle populations in Chinese cities. READ MORE