Essays about: "chinese corporate culture"
Showing result 1 - 5 of 16 essays containing the words chinese corporate culture.
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1. How China and Nordic countries conceptualise Corporate Social Responsibility : – A study of senior decision-makers’ statements within the banking sector
University essay from Högskolan Dalarna/KinesiskaAbstract : The “statement” from senior decision-maker is a section in the sustainability report, where the most “senior decision-maker” of the institution (such as CEO, chairman, or equivalent senior position) gives the personal view about the relevance of sustainability to the institution and its strategy for addressing sustainability. Such a statement is one medium used by company leaders to communicate their attitudes and values to stakeholders in sustainability reports. READ MORE
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2. A study on effect of Durex social media marketing on Chinese consumer’s purchase intention and Durex’s brand equity
University essay from Högskolan i HalmstadAbstract : China as the world’s largest social-media marketing place, its way of marketing is dramatically different from its counterpart in the western countries. This is greatly influenced by China’s special social environment and traditional culture. This study focus on the social marketing methods adopted by Durex and applied in China context. READ MORE
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3. Managing Swedish Gender Equality Policies in Shanghai : A study on how Swedish based corporations, established in Shanghai, manage Swedish gender equality policies cross-culturally
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Despite policy efforts by the Chinese state to eradicate gender inequality, statistics show that the issue of gender discrimination in the work domain has become increasingly acute in modern day China. The prevailing gender inequality derives from China’s deeply rooted masculine oriented cultural and societal structure, and traditional norms and values towards women in the work domain are fighting the policies against gender inequality that the Chinese state has implemented. READ MORE
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4. Corporate Dating : How Swedish companies manage relationships with Chinese customers
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : The aim of this study is to examine how Swedish companies manage business relationships and cultural barriers with Chinese customers. In order to achieve this, two research questions were formulated. READ MORE
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5. Human Resources Management Practices in a Cross Cultural Environment : Bank of China
University essay from Avdelningen för ekonomiAbstract : Aim: With the tendency of globalization, the field of the human resource management (HRM) in multinational companies (MNC) becomes a heated topic. Being interested in this field, we choose Bank of China (BOC) to investigate what factors influence the process of transfer and adaptation of HRM practices for a Chinese bank in a cross cultural environment. READ MORE
