Essays about: "chinese culture and globalization"
Showing result 1 - 5 of 35 essays containing the words chinese culture and globalization.
-
1. Does Study Abroad Impact Language Attitudes? : A Study of Chinese University Students
University essay from Högskolan Dalarna/KinesiskaAbstract : With the rise of globalization, knowledge of the English language and intercultural competence have become highly sought after skills. One method Chinese university students use to increase these skills is to study abroad. READ MORE
-
2. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE
-
3. Will
University essay from Lunds universitet/IndustridesignAbstract : Culture is in danger. Globalization provides an extraordinary opportunity for people from different countries and areas communicate with each other, which leads to culture intersection. Different kinds of culture are dying with the impact, remaining pity. READ MORE
-
4. Cultural Impacts on the Managing of Knowledge Sharing Processes : A Qualitative Study of Swedish Banks in Shanghai, China
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The globalization of economies and the technology development have both increased opportunities to businesses as well as challenges. Multicultural workforces and other values in the market compared with the home market lead to complexity in the management control when a business establishes abroad. READ MORE
-
5. Impact of social media on Intercultural Communication Competence of Chinese People living in Sweden
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Intercultural Communication Competence (ICC) describes the ability to interact with people from different cultures effectively and appropriately. In the impact of globalization and information technology development, social media facilitates intercultural communication and open a new space for intercultural interactions. READ MORE