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Found 3 essays matching the above criteria.

1. 1. The Implication of E-commerce and Its Impact on the Brand Identity of Bright Dairy : A Bright Dairy Case Study

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Huiming Liang; Xinyi Zhang; Xiaomeng Gao; [2020]
   Keywords : E-commerce; Dairy Industry; Brand Identity; Chinese Dairy; Bright Dairy;

   Abstract : Background: The business scenario has been changed at a rapid pace as the “information communication technology” has changed the course of business. It is observed that “information communication technology” develops new opportunities for the business. READ MORE

3. 2. Comparison of the cooperation patterns and quality control of the dairy industry in China : a comparative case study of the Mengniu Group and the Yili Group

   University essay from SLU/Dept. of Economics

   Author : Hao Shi; [2018]
   Keywords : food safety; dairy industry; dairy supply chain; chinese dairy market;

   Abstract : Food safety has been a global issue in the recent years, and in particular dairy product have come to attention. Dairy products are associated with people’s standard of living and economic prosperity. READ MORE

4. 3. The power of big data : how big data affects organizational performance in Chinese dairy industry

   University essay from SLU/Dept. of Economics

   Author : Tian Xia; [2016]
   Keywords : big data; business impacts; digital technology; information management;

   Abstract : The popularity of Big data system has increased in recent years due to the high speed and huge volume. Big data has changed firms the way to evaluate the marketplace, research customer demands and reconsider their business performance. Big data now is able to renovate the business model and reshape the structure in the market. READ MORE