Essays about: "chinese market behavior"

Showing result 1 - 5 of 55 essays containing the words chinese market behavior.

1. 1. Diablo: Immortal, A Pay-to-Win Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Keming Zhang; Ruiqi Liu; [2023]
   Keywords : Pay-to-Win; Free-to-Play; Mobile Game; Theory of Consumption Value;

   Abstract : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. READ MORE

3. 2. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Liu Xinyi; [2023]
   Keywords : ;

   Abstract : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. READ MORE

4. 3. Does Short-form Video Application Shape Your Life? : An Empirical Study of TikTok Usage and Persuasive Behavior Change in China

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Ruina Wang; [2022]
   Keywords : TikTok; Persuasive System Design; User Behavior Change; Human-Computer Interaction;

   Abstract : Persuasive Technology(PT) was pioneered by BJ Fogg. The theory has been developed in several aspects and applied in education, health, entertainment, and online shopping. Short-form video application TikTok first launched in the media market in 2016. READ MORE

5. 4. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
   Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

   Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

6. 5. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Teng Fang; Bingxin Li; [2022]
   Keywords : Consumer attitudes; Consumer Behavior; Attitude-Behavior Gap; Green Beauty and Personal Care Product; Chinese Consumers;

   Abstract : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. READ MORE