Essays about: "chinese marketing"
Showing result 21 - 25 of 124 essays containing the words chinese marketing.
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21. Sharing Economy in Urban China : A study about how sharing economy companies’views on sustainability correspond to consumer motives
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : China is today the global leader and innovator of sharing economy, and the Chinese government has included it in their Five Year (2016-2020) development plan. China has during the last 30 years been the most rapid economically developing country in the world, but it has also brought along some negative consequences. READ MORE
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22. How does social media marketing affect mobile game companies’ brand equity in China?
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. READ MORE
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23. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE
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24. A study on effect of Durex social media marketing on Chinese consumer’s purchase intention and Durex’s brand equity
University essay from Högskolan i HalmstadAbstract : China as the world’s largest social-media marketing place, its way of marketing is dramatically different from its counterpart in the western countries. This is greatly influenced by China’s special social environment and traditional culture. This study focus on the social marketing methods adopted by Durex and applied in China context. READ MORE
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25. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE
