Essays about: "chinese mobile telecom industry"

Found 4 essays containing the words chinese mobile telecom industry.

  1. 1. Evaluating the Catching-up Process of China’s Mobile Communication Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : DAITIAN LI; [2011]
    Keywords : Catching-up; Leapfrogging; 3G; TD-SCDMA; Mobile industry; China; Technological capability; Market success;

    Abstract : The mobile communication technology has evolved from the first generation (1G), when the first radiotelephone service was introduced in the US in late 1940s, to the third generation (3G). In each generation, different standards and technologies were promoted by technologically and economically advanced countries. READ MORE

  3. 2. Application of Blue Ocean Strategy to Chinese 3G Mobile Telecom Industry

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Zang Wang; Jin Wei Yang; [2010]
    Keywords : Porter’s five competition forces theory; Blue Ocean strategy; IPA;

    Abstract : The purpose of this study was to apply “Blue Ocean” strategy to Chinese 3G mobile telecom industry. Chinese 3G mobile telecom industry is a rapidly growing multiple industry which served a lot of services to customers. READ MORE

  4. 3. How to Promote Customer Loyalty of Chinese Mobile Telecom Operator : Case Study of China Mobile

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yi Hao; Xiaoqin Yuan; Weiqing Zhang; [2009]
    Keywords : customer loyalty; customer satisfaction; perceived quality; customer value; switching cost; corporate image; Chinese mobile telecom industry; China Mobile;

    Abstract : Customer loyalty has been investigated in years, and its importance to corporate is understood by managers. The purpose of this paper is to find out what kinds of specific and concrete operational factors have an important impact on Chinese mobile telecom customer loyalty. READ MORE

  5. 4. Mobile Phone Distribution Channel Structure in China

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Chuan Huang; [2006]
    Keywords : mobile phone; channel structure; distribution; China; telecom;

    Abstract : China is the biggest mobile phone market in the world and the Chinese market is still growing fast every year. It raises significant question for the mobile phone manufacturers on how to better capture the opportunities in the booming Chinese market. READ MORE