Essays about: "chinese products in europe"

Showing result 1 - 5 of 7 essays containing the words chinese products in europe.

  1. 1. Marketing Strategies of Chinese Mobile Phone MNCs in the European Market : - A Case Study of Huawei

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiuyu Cao; [2017]
    Keywords : Smartphone; MNCs; Marketing Strategy; Competitive advantage; European market; Product innovation; Pricing Strategy;

    Abstract : The rapid popularisation of smartphones and the growth of the industry has attracted a large number of Chinese manufacturers. In terms of the long-term development and the increase of benefits, numerous Chinese manufacturers turn to the European market to seek the opportunities. READ MORE

  3. 2. The EU's anti-dumping measures on Chinese products: legal implication and proposals

    University essay from Lunds universitet/Juridiska institutionen

    Author : Yicheng Han; [2013]
    Keywords : Law and Political Science;

    Abstract : The European Union's policies toward China is influenced mostly by economic relations and political relations. Dumping, as one of the important element, causes trade friction, which could affect the Europe Union's commercial policy towards China. READ MORE

  4. 3.  Alfdex Manufacturing Footprint :  Future Expansion Strategy for Production 2014 - a Global Review

    University essay from Akademin för innovation, design och teknik

    Author : Robin Hedström; [2010]
    Keywords : Manufacturing Footprint; Manufacturing strategy; Offshore strategy; Expansion strategy;

    Abstract : Investments in offshore manufacturing have in a historical perspective been taken as a series of separate decisions with a strong focus on cost reduction. This kind of cost is typically narrowed to the cost of purchase or manufacture. The total supply chain costs are hardly ever considered. READ MORE

  5. 4. Made in Kalmar : A Case Study about the Fanerdun Establishment in Kalmar

    University essay from IHH, Företagsekonomi

    Author : Jenny Englund; Andrea Merker; Martina Ölund; [2007]
    Keywords : Regional Network; Internationalisation; Guanxi; Establishment; China; Kalmar; Fanerdun;

    Abstract : The Swedish town Kalmar suffered from economic cutbacks during the 1990’s and many local companies left the region resulting in a decrease in population. Local authorities therefore set goals of regional development and an economic turn was thought to come with foreign investments. READ MORE

  6. 5. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case Study

    University essay from Ekonomihögskolan, EHV

    Author : Lauranne Fina; Tytti Luc; Emilie Venezia; [2006]
    Keywords : Culture; Consumer Behaviour; Adaptation Strategy; L Oréal Paris;

    Abstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE