Essays about: "city brand design"

Showing result 1 - 5 of 19 essays containing the words city brand design.

  1. 1. The New Life Across IJ--Shaping an Innovative Community Model in Amsterdam Noord- IJ Plein in 2050

    University essay from KTH/Arkitektur

    Author : Qiwei Sun; [2022]
    Keywords : Urban Regeneration; Student Housing; Social-cultural Development; Innovative Community Design;

    Abstract : After Brexit, the city of Amsterdam has been boosting its attractive power for people around the world, becoming a major international centre in Europe and one of the most interesting social-cultural and innovation hubs of the globe. While the city grows, it pursues ambitious objectives related to sustainable development, social inclusion, housing shortage and heritage protection. READ MORE

  3. 2. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Amr Ammar; [2021]
    Keywords : Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

    Abstract : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. READ MORE

  4. 3. Effects of in-game advertising on brand awareness in virtual reality game interactions

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Savvas Papadopoulos; [2020]
    Keywords : In-game advertising; Sense of presence; Brand Recognition; Brand Recall; Memory; Virtual reality; ;

    Abstract : Advertisers keep seeking new ways to target a wider audience while game developers are trying to monetize their game. This study investigates how Virtual Reality (VR) interactions influence user's sense of presence and brand awareness; specifically brand recall and brand recognition. READ MORE

  5. 4. Deep Active Learning of Object Detection for Smart City

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Jules Flabeau; [2020]
    Keywords : ;

    Abstract : Deep learning networks are nowadays a major asset for smart city applications and brand new technologies. It is well known that deep learning methods require a great amount of data to have good performance, especially for safety-critical applications such as autonomous driving. READ MORE

  6. 5. Branding Helsingborg City for Domestic and International Students

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Hyunah Kim; [2019]
    Keywords : city branding; destination image; key attributes of the place image formation; student segment; students perceptions and experiences; service management; Social Sciences; Business and Economics;

    Abstract : The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. READ MORE