Essays about: "city brand"

Showing result 1 - 5 of 73 essays containing the words city brand.

1. 1. Sports Clubs’ Role in City Branding - What do they actually do?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fanny Olsson; Måns Hofvander; [2023]
   Keywords : City branding; Participative approach; Stakeholders; Brand Creation; Sports Clubs; Social Sciences; Business and Economics;

   Abstract : In today’s city branding field, a gap exists between research and practice. A gap made more evident since the field has moved to prefer a participative approach, where stakeholders are more acknowledged as an important part of the city branding process, illustrating the little knowledge of stakeholders’ own practices. READ MORE

3. 2. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Hüsam; Linnéa Nordmark; [2023]
   Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

4. 3. Competitive cities and architecture. : A case study of Malmo, Sweden

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Nathan Frank Ó Néill; [2023]
   Keywords : Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

   Abstract : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE

5. 4. Stella Artois - Brewing a better reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Helena Abrahamsson; Bruno Dewever; Denise Vork; [2023]
   Keywords : Reputation Management; Issue Management; Corporate Communication; Public Relations; Crisis Management; Business and Economics;

   Abstract : Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze. READ MORE

6. 5. Leveraging Service Recovery as a Marketing Tool

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Daniel Mubiru; Fiona Nyamache; [2023]
   Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

   Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE