Essays about: "city marketing strategy"

Showing result 1 - 5 of 17 essays containing the words city marketing strategy.

  1. 1. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Amr Ammar; [2021]
    Keywords : Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

    Abstract : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. READ MORE

  3. 2. SoFo in Stockholm: Placemaking in the age of hipster urbanism

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Christopher Pickering; [2020]
    Keywords : critical urban theory; gentrification; grassroots; place; placemaking; housing; small business;

    Abstract : The transformation of cities through gentrification and the commodification of culture and green space are central problems in Urban Studies. This thesis investigated how cities like Stockholm can move forward from this gentrification. READ MORE

  4. 3. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Miriam Green; [2019]
    Keywords : City Branding; Tourism; Gentrification; Red-Light District; Prostitution; Sex Work; Neoliberalism; Revanchist City; Entrepreneurial City; Reeperbahn; St. Pauli; Marke Hamburg; NION;

    Abstract : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). READ MORE

  5. 4. Fragmented Identity - Exploring the Consequences of City Branding in Practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mareike Frech; Alexander Smith; [2017]
    Keywords : City branding; place branding; stakeholders; image; identity; education; international school; Business and Economics;

    Abstract : City branding is a relatively new and emerging field, yet growing in importance as cities around the world increasingly compete for resources. Whether they want to attract more tourists, new residents, or economic development, cities engage in various strategic marketing initiatives in an effort to shape people’s perceptions and experience of the city. READ MORE

  6. 5. Framgångsrik parkförvaltning : inspirerande vägledning från små kommuner med stora ambitioner

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Kajsa Nilsson; Elin Svensson; [2017]
    Keywords : parkförvaltning; Enköping; Sävsjö; Laholm; Sölvesborg; perenner; fickparker; gestaltning; anläggning; skötsel;

    Abstract : Parkförvaltningar i Sverige kämpar ofta i motvind på grund av allt lägre resurser, minskat inflytande i den kommunala verksamheten, ökad privatisering av parkmark och ansvar, samt brist på kunnig personal. Trots detta har flera kommuner kunnat utveckla sina parker på ett enastående sätt. READ MORE