Essays about: "clickbaiting"

Found 2 essays containing the word clickbaiting.

1. 1. Rage, giggles and fishing for clicks : A qualitative study on how clickbaiting affects perceived online news content quality

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Darius Lazauskas; Julia Jacka; Ingrida Kažemėkaitė; [2018]
   Keywords : clickbait; marketing; news; online news; clickbaiting; strategy; perceived online news content quality; fake news;

   Abstract : Purpose The purpose of this study is to explore how the use of clickbait marketing strategies by online news outlets affects consumer perceptions of online news content quality.   Design/methodology/approach A qualitative, deductive, exploratory and cross-sectional method, wherein data was collected through semi-structured interviews to understand consumer perceptions of how the use of clickbait strategies affects perceived online news content quality. READ MORE

3. 2. You won’t believe what we found out about online news! : Clickbaiting and the influence on brand trust in online news media

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Ruben Grandin; Eric Forsberg; [2017]
   Keywords : ;

   Abstract : The internet is changing the game for traditional print media, newspapers are now forced to move onto the web. The adjustment from print to the web has created a highly competitive market for most news brands. READ MORE