Essays about: "clickstream"
Showing result 1 - 5 of 7 essays containing the word clickstream.
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1. Predicting customer purchase behavior within Telecom : How Artificial Intelligence can be collaborated into marketing efforts
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This study aims to investigate the implementation of an AI model that predicts customer purchases, in the telecom industry. The thesis also outlines how such an AI model can assist decision-making in marketing strategies. READ MORE
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2. Designing an Interactive tool for Cluster Analysis of Clickstream Data
University essay from Uppsala universitet/Avdelningen för visuell information och interaktionAbstract : The purpose of this study was to develop an interactive tool that enables identification of different types of users of an application based on clickstream data. A complex hierarchical clustering algorithm tool called Recursive Hierarchical Clustering (RHC) was used. READ MORE
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3. Behavioral Targeting in E-Commerce Through the Use of Reinforcement Learning
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : E-commerce websites often seek to maximize sales by employing sales agents to talk on the phone with selected visitors and assist them in making a purchase, and in order to make the most out of this investment, visitors must be targeted with contact offers intelligently. One approach to designing a targeting strategy is to have human experts define sets of rules that decide how to act, however, a more automated approach would be desirable. READ MORE
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4. Using clickstream data as implicit feedback in information retrieval systems
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : This Master's thesis project aims to investigate if Wikipedia's clickstream data can be used to improve the retrieval performance of information retrieval systems. The project is conducted under the assumption that a traversal between two article connects the two articles in regards to content. READ MORE
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5. Channel attribution modelling using clickstream data from an online store
University essay from Linköpings universitet/Statistik och maskininlärningAbstract : In marketing, behaviour of users is analysed in order to discover which channels (for instance TV, Social media etc.) are important for increasing the user’s intention to buy a product. The search for better channel attribution models than the common last-click model is of major concern for the industry of marketing. READ MORE