Essays about: "co-branding"
Showing result 21 - 25 of 38 essays containing the word co-branding.
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21. The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The co-branding strategies are gaining attention from research due to the special difficulties of implementing a collaborative strategy. Hence, this paper evaluates the effect of the co-branding strategy between a luxury brand and a high-street retailer on the luxury consumers’ brand equity of the luxury brand post-co-branding. READ MORE
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22. Växjö Lakers : Conversation About Co-branding & Brand Identity Redesign
University essay from Linnéuniversitetet/Institutionen för design (DE)Abstract : This project is a simulation of the redesign of Växjö Lakers ice hockey club brand identity. A conversation about Co-branding and participatory design to include fans and people in general to take part in designing the brand identity of the club they support. READ MORE
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23. Innovative Co-Branding. A case study of Swedish companies’ attitudes toward innovative marketing concepts
University essay from Göteborgs universitet/Graduate SchoolAbstract : This thesis addresses the difficulty to build a strong brand and capture the audience attention. In a noisy world, were consumers get bombarded by loud advertising and aggressive campaigns, companies are forced to adopt nontraditional, innovative brand strategies, including co-branding. READ MORE
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24. Co-creating A Brand Personality : An empirical case study on how a firm personifies its own brand by collaborating with other enterprises at the market
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Purpose - The objective of this paper is to investigate how a brand reinforces its own brand personality by collaborating with partnering brands. Design/Methodology/approach - A qualitative single case study approach was undertaken on the Swedish grocery brand Coop by which data were collected through the use of both primary and secondary data. READ MORE
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25. Avant-Garde for the Masses - A Study of Consumer Perception of Avant-Gardist Designer Brands after Collaborating with Mainstream Fashion
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The use of intra-industrial co-branding within fashion has increased dramatically over the last decades, with a wide range of partner combinations including even avant-garde fashion designers. These brands are often licensing collaborations with mainstream mass-market brands, but with uncertain effects for their brands. READ MORE