Essays about: "co-branding"
Showing result 6 - 10 of 38 essays containing the word co-branding.
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6. The Millennial Eyes : A Study Of Consumers’ Response Towards Sustainable Fashion Collaborations’ Communication
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The fashion industry has faced a radical change in how the market has been operating towards a more digitized landscape, and several fashion brands have started developing greater customer experiences as well as engaging the consumers with conveyance of authentic content. Since fashion collaborations can increase awareness and have an immense impact on the consumers’ perception, the concept of creating sustainable collaborations have become an ideal way to meet the needs of the millennial consumers. READ MORE
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7. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose The purpose of this study is to explore the factors that influence consumers’ purchase intention of co-branded products with eco-labels in the clothing industry and to what extent these factors affect consumers’ purchase intention. The study fills in a research gap by also investigating the result of the co-branding on the purchase intentions of the consumers. READ MORE
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8. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE
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9. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : In recent years, the fashion industry has set off a trend of co-branding, and co-branding has become a unique marketing strategy for major brands to obtain benefits. However, there are potential risks when brands are selecting joint partners. READ MORE
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10. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. READ MORE
