Essays about: "co-creation challenges – Consumer participation"
Found 2 essays containing the words co-creation challenges – Consumer participation.
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1. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing
University essay from Göteborgs universitet/Graduate SchoolAbstract : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. READ MORE
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2. Innovation through co-creation : Strategies to manage the Challenges of Co-Creation
University essay from Umeå universitet/FöretagsekonomiAbstract : Co-creation has become an important source of competitive advantage for many businesses in the modern world. Therefore, managing co-creation has become an important topic among practitioners and researchers, but there has been little research done on addressing and managing the challenges faced by co-creating companies. READ MORE