Essays about: "co-creation downsides"

Found 1 essay containing the words co-creation downsides.

  1. 1. Co-Creation during New Product Development : Downsides and effects of a booming activity

    University essay from Umeå universitet/Företagsekonomi

    Author : Guillaume Pera; Charlotte Chéron; [2016]
    Keywords : Co-creation; new product development; relationship; trust; commitment; customer satisfaction; value co-creation; downsides; co-destruction; training; failure; co-creation downsides;

    Abstract : Co-creation is nowadays a booming activity implemented by companies in order to be closer to their customers and to fulfil their needs. By using co-creation, a company involves their customers in the process of creation aiming to get ideas and insights that allow the company to launch a new product or to improve an existing product. READ MORE