Essays about: "cognitive metaphor"

Showing result 16 - 20 of 40 essays containing the words cognitive metaphor.

  1. 16. All on board? Exploring metaphors and the symbolic management of change: A qualitative case study in a large Swedish bank

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Forslund; Andreas Jansson; [2018]
    Keywords : Strategic change; Symbolic management; Sensemaking; Change recipient sensemaking; Inter-recipient sensemaking; Sensegiving; Sensebreaking; Metaphor; Digitization; Banking; Business and Economics;

    Abstract : The purpose of this paper was to develop a better understanding of the discursive, cognitive and emotional experience of symbolic management attempts of strategic change and its enactment in the organizational practice from both a managerial and a non-managerial perspective. To realize this research purpose, we conducted an explorative, ethnographically-inspired qualitative case study in a single organization. READ MORE

  3. 17. Disease and disaster : On the translation of illness and natural force metaphors in a journalistic political essay

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Jenny Daneback; [2017]
    Keywords : Cognitive metaphor theory; English; megametaphor; metaphor; rhetorical device; source domain; Swedish; translation;

    Abstract : This essay deals with the translation of certain metaphors in a journalistic political essay. It focuses on metaphor as a conceptual and rhetorical device, and on the translation of metaphors that make use of the source domains NATURAL FORCE and ILLNESS. READ MORE

  4. 18. To make a mountain out of a molehill : A comparative study of the metonymical and metaphorical structures of three semantically identical, but lexically different, idioms in English, Swedish and German

    University essay from Umeå universitet/Institutionen för språkstudier

    Author : Anna Lodén; [2017]
    Keywords : Conceptual metaphor; conceptual metonymy; mapping; source domain; linguistics;

    Abstract : This study revolves around the different underlying metaphorical or metonymical structures of three specific idioms, one English, one Swedish and one German, but with equivalent semantics. The structure of the source and target domains was analysed, as well as the mapping from source to target. READ MORE

  5. 19. How crossing one's fingers and holding one's thumbs manages to convey a similar semantic meaning. : The cognitive motivations behind the understanding of three Swedish and English idiom pairs, with different words for body parts.

    University essay from Umeå universitet/Institutionen för språkstudier

    Author : Hanna Lindblom; [2017]
    Keywords : Metaphor; metonymy; embodied motivation; idioms; body parts; comparative.;

    Abstract : Three idiom pairs were analysed in order to identify which conceptual motivation, in the form of metaphors, metonymies, embodied motivations and conventional knowledge, were present. Each pair had one Swedish- and one English idiom. READ MORE

  6. 20. Refugees in British Media Coverage : A Study of Dehumanizing Conceptual Metaphors

    University essay from Umeå universitet/Institutionen för språkstudier

    Author : Kajsa Törmä; [2017]
    Keywords : Cognitive Linguistics; Cognitive Metaphor Theory; metaphor; immigration discourse; newspapers;

    Abstract : This study exemplifies, analyses and discusses the conceptual metaphors refugees are water and refugees are animals in British media discourse. In order to do this, examples of linguistic tokens of the metaphors were collected from four of the biggest newspapers in Britain; Daily Mail, The Sun, The Guardian and The Daily Telegraph. READ MORE