Essays about: "cognitive reputation"

Showing result 1 - 5 of 11 essays containing the words cognitive reputation.

  1. 1. Analysis of the EU Countermeasures vis-à-vis Russia’s Information Influence Activities in the Western Balkans

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Zarifa Behbudzade; [2020]
    Keywords : EU response; information influence activities; propaganda; disinformation; information warfare; the Western Balkans; constructivism; democratic deterrence theory; Law and Political Science;

    Abstract : The European Union is challenged by systematic, well-resourced, and large-scale information influence activities emanating from Russia. Kremlin’s disinformation and propaganda activities discredit the EU reputation, erode Western values, and impede European integration. Russia’s use of information operations traces back to Soviet propaganda. READ MORE

  3. 2. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Miriam Green; [2019]
    Keywords : City Branding; Tourism; Gentrification; Red-Light District; Prostitution; Sex Work; Neoliberalism; Revanchist City; Entrepreneurial City; Reeperbahn; St. Pauli; Marke Hamburg; NION;

    Abstract : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). READ MORE

  4. 3. What Drives Trust? : A Study of the Effects of Brand Trust and Trust in Technology on Consumer Confidence in Autonomous Vehicle Development

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Brian Robert Leon; Viktor Mattsson; [2019]
    Keywords : Brand Trust; Trust in Technology; Brand Reputation; Brand Intentionality; Past and Expected Performance; Perceived Risk Reduction; Brand Knowledge; Autonomous Vehicles; Artificial Intelligence; Cognitive Trust; Affective Trust;

    Abstract : Research Purpose: To examine the relationship between Brand Trust and Trust in Technology and establish a connection between the two with an additional examination into cognitive and affective trust. Research Method: This study is based on a qualitative research method and the data collection method selected is semi-structured interviews. READ MORE

  5. 4. Crisis Communication through Social Media, yay or nay? : A Qualititative Study of Stakeholder´s Corporate Reputation

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Therése Pauldén; Karolina Nilsson; [2018]
    Keywords : Corporate reputation; affective reputation; cognitive reputation; crisis communication; eWOM;

    Abstract : Purpose:The purpose of this paper is to extend the understanding of stakeholders’ corporate reputation regarding a brand’s crisis communication.                                                                   Research Questions:  How are stakeholders’ cognitive reputation affected after exposure of the crisis communication and the generated eWOM? How are stakeholders’ affective reputation affected after exposure of the crisis communication and the generated eWOM?   Methodology:The research was of qualitative nature and had an explorative approach. READ MORE

  6. 5. Entrepreneurial Venture Failure Experiences : An analysis into causes, costs, and outcomes of venture failure

    University essay from KTH/Entreprenörskap och Innovation; KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Amirali Piadehbasmenj; [2016]
    Keywords : Failure; Venture Failure; Entrepreneur Failure; Business Failure; Bankruptcy; Discontinuity; Insolvency; Liquidation; Dissolution; Causes of Failure; Costs of Failure; Financial Costs of Failure; Social Costs of Failure; Psychological Costs of Failure; Cope with Failure; Venture Recovery; Re-entry into Entrepreneurship; Financial loss; Outcome from Failure; Learning from Failure.; Misslyckande; Företaget Fel; Entreprenör misslyckande; Konkurser; Konkurs; Likvidation; Upplösning; Orsaker till misslyckande; Kostnader för fel; Finansiella kostnaderna för ett misslyckande; Sociala kostnaderna för ett misslyckande; Psykologiska kostnaderna för ett misslyckande; klara fel; Ekonomisk skada; Entreprenöriella processen.;

    Abstract : Research on entrepreneurship focuses on success which ignores the high failure rate of new ventures. Many new ventures fail so how entrepreneurs deal with it when their venture fails? Successful entrepreneurs praising the advantages of failure as a valuable teacher. READ MORE