Essays about: "cola brand"

Showing result 1 - 5 of 8 essays containing the words cola brand.

  1. 1. Activating Brand Nostalgia: A case study of Cuba Cola and Igloo

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecca Roos; Rebecka Corell; Zakariae Fouzbi; [2020]
    Keywords : Brand heritage; Retro brands; Nostalgia; Corporate Brand Identity Matrix; 4A:s of Retro Branding; Relaunch; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this study is to understand the strategic choices made to activate nostalgia in the relaunches of Igloo and Cuba Cola. Methodology: Qualitative research based on primary and secondary data. Primary data was created by three interviews. READ MORE

  3. 2. Perspectives on crowdsourcing : Can experiences in the food & beverage industry be transferred to the fashion industry?

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Emelie Hultberg; [2016]
    Keywords : crowdsourcing; fashion industry; food beverage industry; wisdom of crowds;

    Abstract : Crowdsourcing can today be found in practically any industry, but the extent to which it is used differ widely. A report from last year, published by the crowdsourcing platform eYeka (eYeka 2015b), shows that the fashion industry is among the industries using crowdsourcing the least. READ MORE

  4. 3. Youbranding - The marketing strategy of replacing the corporate brand name with personal names.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jessica Hedin; Hannah Molin; [2014]
    Keywords : Youbranding; Debranding; Brand loyalty; Campaign; Marketing strategy;

    Abstract : The importance of obtaining and retaining loyal customers, instead of attracting as many customers as possible, is and always has been a constant struggle among businesses. New marketing strategies are utilized in order to attract attention and to differentiate the brand from the competition. READ MORE

  5. 4. Local Brand versus Global Brand: A Case Study of the Cola Soft Drink Industry in Thailand

    University essay from Handelshögskolan

    Author : Usamas Tantiwongwat; [2013]
    Keywords : Key words: Cola brand preference; cola brand substitution; cola market in Thailand; local versus global brands;

    Abstract : This thesis aims to investigate the cola market situation in Thailand and the possibility of a local brand to compete with global brands. Due to the high value of this market, every cola company wants to get the biggest piece of the market share pie. READ MORE

  6. 5. The pirate and the navy: Challenger brands and their utilization of counter-hegemonic ideology in identity communication

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amy Errmann; Anna-Lena Nilsson; [2013]
    Keywords : challenger branding; brand identity; brand narrative; brand communication; hegemony; counter-hegemony; Business and Economics;

    Abstract : Challenger branding is a phenomenon that is gaining significant exposure in academia. However, most research on this branding approach relates to a practical or technical knowledge interest, ignoring the counter-hegemonic critique that exemplifies challenger branding. READ MORE